A landing page can make or break your website. If the landing page is not good, then it won’t be able to retain visitors. Nobody would want to spend their time on a website that is crammed with information, that is not user-friendly, and loads slow. Over time, business owners have started using websites as a strong tool to generate leads and increase traffic. The competition to get ranked first in the Google search results has increased and a perfect landing page has got much to do in this context. If you are a business owner and have a website for your business, here are the things to follow to create a perfect landing page.
Clean user interface
Getting your website cluttered with information and tabs isn’t going to help your business grow. It will only drive people away from your website. Everyone is busy and will only spare a few minutes on the website. It is always better to have a clean and neat user interface that lets users navigate easily and helps them find the service or product they need without much hustle. Use images and texts smartly. Make sure the pages are readable and easily comprehensible.
Make the website mobile friendly
More than half of the internet users browse using a mobile device. Hardly a few searches for business websites from laptops. If your website and its pages are not mobile-friendly then don’t expect it to increase the traffic. Text, images, infographics all should be compatible with the mobile display. It should load faster and should be appealing to the eyes, especially the part that shows the products or services.
Make it quick and easy
Including videos and documents in the website can make the website slow. It can slow down the website and make it tedious for the users. Chances are high that they will leave the website without purchasing or even properly looking at it. So try to avoid all such bigger files and make the website crisp and minimal. Minimalism is the new trend and everyone prefers simple and classy websites with minimal designs. Flashy colors and attractive pictures are slowly leaving the market making way to minimal design.
Have a catchy header
It is quizzical how much time someone would likely spend reading a website. This is where the headline comes to play. Have a catchy headline and tagline that will speak for your brand. The headline should be hooking and should tempt the reader to continue with the website and engage with its services and products. Remember that it is the first thing the user will see while browsing the website. It is surely a game-changer. So make sure that the headline is good and powerful. Make it relatable for people instead of making it sophisticated.
Mind the tone
The tone is extremely important when it comes to owning a website. You are conversing with a larger band of audience and you need to be kind and cheerful in the tone. You cannot possibly sound pushy or arrogant. Content is the king now and every word you write can either get you traffic or cost you the same. Be mindful of the tone throughout. You can’t be happy and blissful at one place and sound the opposite on another page. Be consistent throughout. It is very important
Content is the king
No matter how beautiful your page appears and how systematically you have planned each section, if the content is not good then it doesn’t make any sense. All your effort can go in vain. Content has become a powerful tool and a huge marketing strategy in itself. If the content is good, people will surely find their way back to the website. If it doesn’t rise up to the mark, then it will fail in making the people engage with your landing page. So make sure you utilize the content and leverage the best out of it.
Make it sound simple and unique. Using sophisticated words won’t make your page appealing and will only deprive you of audience and customer engagement. Make it relatable, simple, and catchy. Speak as if you personally know the customer and make the tone interactive. Write for the audience and to the audience. Understand the difference and craft the content accordingly
Add contact options
There are several companies out there who do exactly the same as you. If you want to be credible and authentic, you should provide contact information on the landing page. Give address, contact number, and email id to reach you. Also, try to include a pop-up chat option on the landing page. It can be incredibly helpful to the people who visit your website and need guidance navigating and finding things
Call to action is a must
When you are creating a landing page, having a call to action is extremely important. It should urge your customers to engage and purchase from the site. It should prompt them to spend more time on the website and in fact, come back again. It could be given in several ways. Do your homework on crafting the most persuasive call to action and integrate it into the website. It is sure to work magic. The better the call to action, the better your business will be. It should catch the attention of the user and make them want to avail your service or use your products.
