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To put it straight, the landing page must have all the elements that engage the user and turn him or her into a returning customer. Normally the landing page designs will have a banner, headline that specifies about the company, subtitle or caption, briefing about the company, images that explain the services or the proficiency of the organization, videos or video links that proclaims great achievements, client testimonials, list of elite clients etc.
One may think the landing page and homepage are the same. However, they are not. The landing page will not have a navigation option. Ideally, the web traffic to a landing page comes from online advertisements. A landing page is intended for optimal conversions, by ushering the audience intelligently towards the CTA button. The home page, on the other hand, has a navigation button, obtains web traffic from multiple sources, is intended for giving a comprehensive experience about the brand to the customer.
Landing page content should hook the prospective customer instantly. The content on the landing page must be prepared with this concept in mind. The content creator should understand the client's perception before preparation of the content for the landing page. To make it more compelling and engaging. Fluidic content using simple words and direct statements are more useful in a landing page. The content writers should avoid or reduce using passive voice. An active voice is more engaging and easy to understand.
The landing page design cost would depend on many factors including the design peculiarities, the elements required, the time taken etc. Above, all different landing page design services companies charge differently for landing page designs. Hence, it is not possible to provide a generic rate for landing page design services in India or anywhere else.
A great, promising, landing page must offer the customer something that he or she can benefit from. It may be some special offers like price discounts, free offers, or value-added services. The statements should not be ambiguous, rather straight and simple. Make the offer evident by using imaginative methods.